Logos are a critical aspect of business marketing. As the company's major graphical representation, a logo anchors a company's brand and becomes the single most visible manifestation of the company within the target market. For this reason, a well-designed logo is an essential part of any company's overall marketing strategy. Nowadays there are so many companies with instantly recognizable logos, but few people actually know the hidden meaning behind these corporate symbols.
Here are 12 modern day examples of company logos and the meanings behind them:
At first all you see is modern typography, but there is actually a hidden meaning of Sony’s VAIO logo. The first two letters represent an analog signal and the last two are the 1 and 0 of the digital world.
2. FEDEX
The FedEx logo looks simple and it’s hard to see what could be hidden within it. But looking closely at the space between the ‘E’ and ‘X’ in the orange Ex shows an arrow pointing forward. This arrow represents moving forward toward to the future.
3. AMAZON
The arrow which looks like a smiling face in Amazon’s logo has another meaning behind it. It is a representation of the wide range of items available for retail by Amazon, from A to Z.
4. IBM
IBM’s logo has a hidden message for the whole world hidden in the Big Blue logo that represents it’s company. The white lines passing through give the appearance of the equal sign in the lower right corner, representing equality.
5. YOGA AUSTRALIA
In this Yoga Australia logo you can discover the shape of Australia in the negative space formed between the woman’s raised leg and back.
6. UNILEVER
Unilever produces literally thousands of different products, thus the letter U is made up of symbols representing all these products and what they mean to their consumers.
7. AUDI
Many have wondered what the four circles in this automaker’s logo mean. Well the four circles represent the 4 companies that were a part of the Auto-Union Consortium in 1932, namely, DKW, Horch, Wanderer and Audi.
8. SUN MICROSYSTEMS
The SUN Microsystems logo is a wonderful example of symmetry and order. It was a brilliant observation that the letters u and n while arranged adjacent to each other look a lot like the letter S in a perpendicular direction.
9. FORMULA 1
Find out what’s hidden in the FedEx, Tostitos or Baskin Robbins logo. Some of the messages are more obvious than others, but all of them are clever and revealing.
10. TOBLERONE
Toblerone chocolate company from Bern, Switzerland, which is known for high mountains. Bern is also called “The City Of Bears”. Find the hidden silhouette of a bear in the mountain illustration.
11. BASKIN ROBBINS
Baskin Robbins offers 31 flavorous of ice cream. The number 31 is hidden in the logo within the letters of B and R.
12. HORROR FILMS
The Logo depicts a ghost face
At first all you see is modern typography, but there is actually a hidden meaning of Sony’s VAIO logo. The first two letters represent an analog signal and the last two are the 1 and 0 of the digital world.
The FedEx logo looks simple and it’s hard to see what could be hidden within it. But looking closely at the space between the ‘E’ and ‘X’ in the orange Ex shows an arrow pointing forward. This arrow represents moving forward toward to the future.
The arrow which looks like a smiling face in Amazon’s logo has another meaning behind it. It is a representation of the wide range of items available for retail by Amazon, from A to Z.
IBM’s logo has a hidden message for the whole world hidden in the Big Blue logo that represents it’s company. The white lines passing through give the appearance of the equal sign in the lower right corner, representing equality.
In this Yoga Australia logo you can discover the shape of Australia in the negative space formed between the woman’s raised leg and back.
Unilever produces literally thousands of different products, thus the letter U is made up of symbols representing all these products and what they mean to their consumers.
Many have wondered what the four circles in this automaker’s logo mean. Well the four circles represent the 4 companies that were a part of the Auto-Union Consortium in 1932, namely, DKW, Horch, Wanderer and Audi.
Find out what’s hidden in the FedEx, Tostitos or Baskin Robbins logo. Some of the messages are more obvious than others, but all of them are clever and revealing.
Toblerone chocolate company from Bern, Switzerland, which is known for high mountains. Bern is also called “The City Of Bears”. Find the hidden silhouette of a bear in the mountain illustration.
Baskin Robbins offers 31 flavorous of ice cream. The number 31 is hidden in the logo within the letters of B and R.
The Logo depicts a ghost face
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